It’s worth remembering that this guy says anything that’s in the current trend because just saying those things helps share prices. Then nothing comes of it.
FF16 wasn’t stuffed full of nfts or crypto or even microtransactions even though the president makes comments about this stuff.
If AI can’t find its market (which for all the hype it hasn’t thus far), then yes. Alternatively AI finds its market and it just becomes a norm that’s expected so no one will mention it at all
if AI can’t find its market (which for all the hype it hasn’t thus far)
AIs market is every market, which is why it seems like AI isn’t “doing much.” The primary benefit of AI in its current form is finding and driving efficiencies.
It’s much more like the internet in the early 90s than it is the block chain. AI hasn’t had its “dot com bubble” begin yet, because right now it’s all targeted services.
no, it’s every market when it’s actually a part of those markets, delivering value and funding itself. It is not doing that today. It may do that tomorrow, but not today.
Today AI is in the investor-funded, throw everything against the wall stage. the hope is that something will stick and become what drives that industry in the future. It hasn’t found that yet. AI could vanish tomorrow and no one would notice.
It is absolutely doing that today. From medicine to fucking call center QA.
That you don’t know about it is further evidence of my claim - AI is currently being leveraged within existing toolsets that you also do not know about.
One Verint system can do the jobs of multiple QA professionals while also handling WFM tasks that previously required 1-3 more jobs, all of which are innately high-paying due to being so specialized.
I use Synthesia every day to make training content (well, my intern does, but still). This content would take a minimum of 4 people to produce without the existing software. I know because we considered building that team and went with Synthesia instead. These aren’t plugs either - there are competitors to both of the above that are continuing to push features forward.
In that specific context - of generating idle chit chat, sure. But is it ever going to be capable of generating the crucifixion quest from CP77, or Guild quests from Skyrim or the Festers Blue Star Bottlecaps from FONV?
or is it going to be more A New Settlement Needs Your Help from FO4, or Dunk the Shape / Kill X Enemy Ys from Destiny 2? which, yknow, we already have.
Generating idle text does not a great game make. Especially when you could just write it better.
And that’s not to mention the impact on the VO actor - who is unlikely to want to sell the IP to their voice
There are already mods that add voices to mod-scripted lines for Skyrim and Fallout 4. As well as a joke mod where the author took all of the recorded voice lines for Deep Rock Galactic(DRG), ran them through AI translators 40 times, then had an AI record the end result using the intonation and inflection of the characters in DRG.
However, the quotes from MS in the article provide an insight into their plans.
Replace all localization teams.
Replace all QA teams with AI that just run the level infinitely.
Interestingly, both of those show a fundamental lack of understanding of what a LLM can do. Yes it can do basic translation, but it fails on context in translations. E.g:
The French translation “you are a fool” can be “tu es un imbecile” but can also be “vous etes un imbecile” depending on the relationship context of the people talking.
And asking AI to replace QA entirely… oof, I guess I know to avoid MS games at launch from now on. Will be a lot of bugs.
They did try that Symbiogenesis NFT bulshit. Now I’m not even sure if anything came out of it. Apparently it was supposed to be released this December but I didn’t hear a single thing about it.
Apparently it was released December 21th, but I cannot find a single thing whatsoever about how it played out. Which by itself doesn’t make it seem very successful.
It’s all just SEO farming. Square Enix isn’t setting the world on fire with 14 and 16, and there was exactly zero hype for OT2 and Various Daylife (worst game title ever), so they need to always say hypemachine phrases just in case anyone searching for AI or NFTs is also hungry for a milquetoast JRPG.
These words are also for the hopes that someone will buy this company and put them out of their misery. If FF7R 2 fails in the marketplace, they’re doomed.
It’s worth remembering that this guy says anything that’s in the current trend because just saying those things helps share prices. Then nothing comes of it.
FF16 wasn’t stuffed full of nfts or crypto or even microtransactions even though the president makes comments about this stuff.
These words aren’t for you, it’s for the market.
So will every single tech Director-VP-CxO; then in 5 years everyone will say “AI” in the same tone of voice they say “Blockchain”
If AI can’t find its market (which for all the hype it hasn’t thus far), then yes. Alternatively AI finds its market and it just becomes a norm that’s expected so no one will mention it at all
AIs market is every market, which is why it seems like AI isn’t “doing much.” The primary benefit of AI in its current form is finding and driving efficiencies.
It’s much more like the internet in the early 90s than it is the block chain. AI hasn’t had its “dot com bubble” begin yet, because right now it’s all targeted services.
no, it’s every market when it’s actually a part of those markets, delivering value and funding itself. It is not doing that today. It may do that tomorrow, but not today.
Today AI is in the investor-funded, throw everything against the wall stage. the hope is that something will stick and become what drives that industry in the future. It hasn’t found that yet. AI could vanish tomorrow and no one would notice.
It is absolutely doing that today. From medicine to fucking call center QA.
That you don’t know about it is further evidence of my claim - AI is currently being leveraged within existing toolsets that you also do not know about.
One Verint system can do the jobs of multiple QA professionals while also handling WFM tasks that previously required 1-3 more jobs, all of which are innately high-paying due to being so specialized.
I use Synthesia every day to make training content (well, my intern does, but still). This content would take a minimum of 4 people to produce without the existing software. I know because we considered building that team and went with Synthesia instead. These aren’t plugs either - there are competitors to both of the above that are continuing to push features forward.
AI is absolutely paying for itself.
I doubt it. AI is actually useful for games. I’d love a Skyrim where there were infinite unique npcs who don’t repeat dialog on a loop.
In that specific context - of generating idle chit chat, sure. But is it ever going to be capable of generating the crucifixion quest from CP77, or Guild quests from Skyrim or the Festers Blue Star Bottlecaps from FONV?
or is it going to be more A New Settlement Needs Your Help from FO4, or Dunk the Shape / Kill X Enemy Ys from Destiny 2? which, yknow, we already have.
Generating idle text does not a great game make. Especially when you could just write it better.
And that’s not to mention the impact on the VO actor - who is unlikely to want to sell the IP to their voice
There are already mods that add voices to mod-scripted lines for Skyrim and Fallout 4. As well as a joke mod where the author took all of the recorded voice lines for Deep Rock Galactic(DRG), ran them through AI translators 40 times, then had an AI record the end result using the intonation and inflection of the characters in DRG.
However, the quotes from MS in the article provide an insight into their plans.
Interestingly, both of those show a fundamental lack of understanding of what a LLM can do. Yes it can do basic translation, but it fails on context in translations. E.g:
The French translation “you are a fool” can be “tu es un imbecile” but can also be “vous etes un imbecile” depending on the relationship context of the people talking.
And asking AI to replace QA entirely… oof, I guess I know to avoid MS games at launch from now on. Will be a lot of bugs.
I’m actually in the process of trying to get this setup to try myself. Wish me luck!
Guy’s gotta stay in $2000 dress shirts somehow.
They did try that Symbiogenesis NFT bulshit. Now I’m not even sure if anything came out of it. Apparently it was supposed to be released this December but I didn’t hear a single thing about it.
Did they try it? There was 1 trailer and the backlash from the internet was so severe the project got completely buried.
Apparently it was released December 21th, but I cannot find a single thing whatsoever about how it played out. Which by itself doesn’t make it seem very successful.
It’s all just SEO farming. Square Enix isn’t setting the world on fire with 14 and 16, and there was exactly zero hype for OT2 and Various Daylife (worst game title ever), so they need to always say hypemachine phrases just in case anyone searching for AI or NFTs is also hungry for a milquetoast JRPG.
These words are also for the hopes that someone will buy this company and put them out of their misery. If FF7R 2 fails in the marketplace, they’re doomed.