As flu rages, the Trump administration has pulled the plug on a Centers for Disease Control and Prevention flu immunization campaign that targeted high-risk groups, including pregnant women.

cross-posted from: https://lemmy.world/post/25828332

Summary

The CDC has halted its “Wild to Mild” flu vaccination campaign, which used animal imagery to illustrate how immunization can lessen flu symptoms.

The campaign was discontinued following a review by the Department of Health and Human Services during Robert F. Kennedy Jr.’s early tenure at HHS.

The decision comes amid a severe flu season with record hospitalizations, despite the campaign’s effectiveness in reaching millions through digital and transit ads.