For example, if an online marketplace with SMS was found to be using its sellers’ data to give it an unfair advantage, a conduct requirement could prevent it from using the data in a certain way, or compel it to use the data more fairly.

Stern words and good advice instead of action than.

The EU has already introduced legislation in this area. Its Digital Markets Act applies to companies who act as gatekeepers of online services and are designed to ensure equal access for some third-party software. In June last year, the European Commission published preliminary findings that accuse Apple of breaching the DMA by preventing developers from telling customers about options outside the App Store. Apple later performed an abrupt U-turn by approving the Epic Games Store in the European Union.

UK should start learning from the EU.