'Barbie' makes history with $1 billion at the box office | CNN Business
www.cnn.com
“Barbie” has answered the billion-dollar question with a resounding “yes.” Barely three weeks into its run, writer-director Greta Gerwig’s blockbuster has raked in an astounding $1.03 billion at the global box office, Warner Bros. reports. This makes Gerwig the first female director with a billion-dollar movie.

“Barbie” has answered the billion-dollar question with a resounding “yes.” Barely three weeks into its run, writer-director Greta Gerwig’s blockbuster has raked in an astounding $1.03 billion at the global box office, according to official Warner Bros. estimates. This makes Gerwig the first solo female director with a billion-dollar movie.

  • induna_crewneck@lemmy.world
    8·
    1 year ago

    Don’t wanna pull the “are you living under a rock?”-card but I’ve seen tons of promotional material about it. I read about it when production started he took note because of the director and cast, then nothing for a while but in the months and weeks leading up to the release I saw an increasing amount of ads and press.

    As reported by Variety, the marketing budget allocated to Barbie was a staggering $150 million