Summary
Following the Democrats’ recent election losses, some, including Senator Bernie Sanders, argue that the party failed by “abandoning” the working class.
However, critics counter that Democrats under Biden implemented one of the most pro-working class agendas in decades, passing union-supportive policies, job-creating infrastructure bills, and increasing wages.
Despite these efforts, Democrats saw little electoral benefit, especially among nonwhite working-class voters, as cultural grievances took precedence for many working-class voters.
Analysts suggest that the party’s best path forward may be to focus on college-educated suburban voters rather than attempting to win back working-class Republicans.
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This is pretty much it. The disengaged public needs simple, three-word slogans and they need to stick on message, relentlessly (and it needs to connect emotionally as you said).
And while it goes against every instinct of those who are college educated, you need to say things with over the top confidence. Hedging makes sense in the academic world, but average people trust people with excessive confidence.
They needed a blend of both. Explain in detail your plan, but pair it with simple slogans and sound bites. That way you cover all your bases, the low information voters get motivated by the sound bite and the high information voters by your detailed plans (assuming they’re good). You can of course have a terrible plan that loses the high information voters even if your sound bites are keeping people engaged.