I always liked this quote from Hunter S Thompson, from his scathing eulagy of Nixon:

Some people will say that words like scum and rotten are wrong for Objective Journalism – which is true, but they miss the point. It was the built-in blind spots of the Objective rules and dogma that allowed Nixon to slither into the White House in the first place. He looked so good on paper that you could almost vote for him sight unseen. He seemed so all-American, so much like Horatio Alger, that he was able to slip through the cracks of Objective Journalism. You had to get Subjective to see Nixon clearly, and the shock of recognition was often painful.

Someone needs to stand up and say that people like Nixion and Trump are scum human beings, are not worthy of the respect of objective journalism, and we should stop pretending otherwise.