The even bigger problem is holding ourselves to a higher standard than they do and setting the expectation that we will always do this while they’ve long ago lowered their standards that they never will.

This results in us wasting time and effort and leads to infighting for messaging that will never reach their side because they already dismissed the article, it is click bait for us not them.

So while we’re over here pearl clutching over a random click bait article, they’ve already moved the conversation forward.