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There are a few types of people that get targeted based on a voter profile, if my tiny amount of phone banking experience matches. There are the people who are probably going to vote for your party, but need a reminder because they are disengaged. Then there are swing voters that actually are on the fence and use a little information about your candidate. Like, most people don’t know much about Biden’s infrastructure package, so list off some projects nearby.
Sometimes those judgement calls have allowed moderation that is at the very least poorly defined in the rules. I posted one comment complaining about a local protest about the current Palestine-Israel conflict that trashed my university’s library and shuttered it for the next few months. I got a delete-ban over that for a “CHUD Opinion”, which is very much not in the rules. And that is far from the first time that I’ve run into unwritten rules that feel like they’re putting a thumb on the scales.