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Not sure how they think this won’t upset customers. I assume most customers won’t know there is a surge until they get to see the menu board. By the time they see it they will have already gotten in line. So they either get out of line or decide to pay. Either way I am sure they are going to leave upset. The only customers that won’t be upset are the ones that want to pay more for the same food or didn’t notice. The latter will be upset if they ever realize what happened.
Unfortunately, that isn’t quite right for guys. Skinny, straight, relaxed…. All these types changes the fit and sizing. I wear one waist size larger for skinny.
Women’s are much worse sizing wise but the difference is that guys jeans generally just look acceptable . When a woman gets jeans that fit her correctly, they can look amazing. I doubt guys ever get compliments on the fit of their jeans.
For women, they could use 6- measurements to standardize it but unfortunately a lot of people fall for vanity sizing and don’t want to accept that they gained weight.
It happens for guys clothing too. If it is a letter based sizing there are huge variations in sizing between clothing companies. For high end brands I wear a large, at Walmart or other box stores, I wear a small.