Hear me out, the big players in the Linux space I.e. Canonical, Red Hat and SUSE could release trailers commercially on TV and social media to general users who may not be tech savvy or have a “basic windows” lingo in IT.
I know what you’ll say “Granny smith and Dave the accountant aren’t gonna care”. That’s fair but the adverts could outright say about how MS is a nortorious privacy invader and that you and your family could save spending more money on a supported Win 11 laptpp by just upgrading to Ubuntu or Linux Mint on one you already own with carefully simple instructions.
I understand that they use YouTube, I’m just talking about more traditional sorts of advertising, these firms are pretty big in the enterprise server space and considering they offer desktop versions of their respective distros, you’d think they would try cater to that market as well.
TLDR : Big corpo has money, advertise their distro, make them a better alternative.
Tbh, I’d rather they use the money to make Linux distros better. Valve made the Steam deck a winner not through advertising, but through making a good quality product and supporting the ecosystem.
I have no interest in people making Linux popular beyond the minimum required to get companies to support it. If it’s good, people will naturally learn about it through word of mouth.
Also, directly attacking Microsoft feels like they could get sued for libel or something like that.