42% is a fraction, but it’s a huge fraction. Higher in some demographics, lower in others.
If your claim were accurate, they wouldn’t have to resort to putting ads on websites that are subscription based.
How do you figure? Most business ventures will ask themselves how much a customer would pay for their product. If the answer is lower than enough to make product, they either won’t enter the market or they’ll figure out a way to lower the price. Selling ads is a way to lower the price. Also worth noting that ads used to generate a lot more revenue than they do now.
42% is a fraction, but it’s a huge fraction. Higher in some demographics, lower in others.
How do you figure? Most business ventures will ask themselves how much a customer would pay for their product. If the answer is lower than enough to make product, they either won’t enter the market or they’ll figure out a way to lower the price. Selling ads is a way to lower the price. Also worth noting that ads used to generate a lot more revenue than they do now.