• Bizarroland@kbin.social
    link
    fedilink
    arrow-up
    53
    ·
    6 months ago

    There are tools that allow people who buy ads to compare the performance of their ads with their own metrics.

    The more ineffectual an ad platform is, the less likely ad purchasers are to purchase ads.

    If 20% of American internet users used ad nauseam it would cause significant financial damage to ad companies across the globe.