• girl@lemm.ee
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    1 year ago

    This has been in the making since the Lego Movie, Barbie isn’t the first toy movie to become popular

    • bassomitron@lemmy.world
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      1 year ago

      Sure, but the first Lego movie came out, what, almost 10 years ago? And Lego isn’t owned by Mattel, so it isn’t an exact comparison. Regardless, I feel like Mattel’s approach to shoveling advertisements in the form of movies is going to be far more over the top and exhausting than Lego’s, but who knows, maybe it’ll be pretty tame in the long run and the bulk of their movies will be canceled.