Threatening messages aimed to prevent digital piracy have the opposite effect if you're a man, a new study from the University of Portsmouth has found. According to the research, women tend to respond positively to this kind of messaging, but men typically increase their piracy behaviors by 18%.
Result of gender stereotypes affecting the behaviour of female and male children, so male children grow up to be more encouraged to learn about technology and engage in risk taking behaviour.
Also inclination to risk taking behaviour is much higher in biological men than biological women, which would also give a potential reason why this advertisment works on women but not on men.
As always these attributions only represent the average of the women and men populations as a whole. Ofc. there is risk averse men and tech savvy women.
The word cis or cisgender is right there my friend. Trans people are still biological, after all.