I’m not going to watch the embedded video, so I only read the text. How is this going to be different than second-wave hipsters, though?

The original, first wave hipsters, they wore thriftstore clothes and hand-me-downs and things they pulled out of attics because they were broke.

The second wave hipsters weren’t necessarily broke, but were biting the style of the originals because they were cool. The economy of the style was of the time-rich, who could rifle through a ton of crap to find the best, most significant crap to look the most hip. Or you made it yourself. Money didn’t matter because money couldn’t buy the time and taste to perform that kind of filtering.

Third-generstion hipsters like me bit off that, spending money to look like we had spent time. The thriftstores were too picked-over to be worth it to us. We went for everything hand-crafted, though not necessarily by us. This was the era of the Renegade craft fairs.

So is “loud budgeting” a return to that second-wave aesthetic? Or is it a more aggressive normcore? Or some actual new thing that needs its own descriptor?