All I have left to say about Google and Youtube in particular is that Youtubes ads have become so problematic, both in amount and quality (like seriously, people get banned for using innocuous words in videos targeted at adult audiences, yet completely fucked up ads are squarely targeted at children) and at this point, it’s time for YouTube to die.
A new platform needs to come along.
Which will be hard since Google has such a stranglehold on the datacenter and backbone level that they have an absolute advantage when it comes to bandwidth and storage costs. Which is the main cost for video platforms like YouTube.
The only thing stopping a viable replacement for YouTube is the servers, google essentially has an infinite amount of server space, you would have to match them on that, decentralization would help bare the load, but there will become a time when even those servers will need to dramatically expand their server count.
All I have left to say about Google and Youtube in particular is that Youtubes ads have become so problematic, both in amount and quality (like seriously, people get banned for using innocuous words in videos targeted at adult audiences, yet completely fucked up ads are squarely targeted at children) and at this point, it’s time for YouTube to die.
A new platform needs to come along.
Which will be hard since Google has such a stranglehold on the datacenter and backbone level that they have an absolute advantage when it comes to bandwidth and storage costs. Which is the main cost for video platforms like YouTube.
The only thing stopping a viable replacement for YouTube is the servers, google essentially has an infinite amount of server space, you would have to match them on that, decentralization would help bare the load, but there will become a time when even those servers will need to dramatically expand their server count.
It’s not just storage capacity either. Google uses custom silicon just to keep up with all the transcoding.
https://blog.youtube/inside-youtube/new-era-video-infrastructure/
At the time that article was released (April 2021), users were uploading over 500 hours of video per minute.