• fiat_lux@kbin.social
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    1 year ago

    It’s also the exact same reason I’m not surprised News Corp is doing it. The Rupert Murdoch tabloid trash media conglomerate. The Australian national division news.com.au has hard-hitting headlines like this example from today:

    Macca’s(*) brings back popular item

    (* Macca’s is the Australian nickname for McDonalds. McDonalds loves using it as a brand mechanism to reaffirm its brand personality of familiarity, casualness and fun)