It seems Ben and Jerry’s may be next in the firing line after they made waves with a provocative 4th of July tweet claiming the US is on stolen Indigenous land. Could we witness a downturn similar to Bud Light?
Or is their irresistibly good ice cream strong enough to keep their ship afloat?
Edit: Side note - in the absence of B&J, what ice cream are you turning to? I’m in AUS. So B&J was a game changer. Not anything else like it that I’m aware of.
What about the average consumer? You’re right about the die-hard fans.
The people who hate “woke” B&J will go buy a different dessert product owned by Unilever. Believing that B&J actually is “woke” instead of a calculated marketing campaign from Unilever is hilarious.