Tesla continues to lead in the luxury brand category in the U.S. with a brand loyalty rate of 68 percent, according to the S&P Global Mobility study. This figure is 18.8 points higher than BMW, the second-place brand, and a 1.1 point increase from the previous year. In addition, Tesla is unique in being the only brand that retains more customers than it loses.
Significantly, Tesla has seen a growth in customer base due to migration from Toyota, with an increase of 2.1 points to 5 percent of Toyota customers making the switch year over year.
In another strategic development for Tesla, starting next year, vehicles made by Ford, General Motors, Rivian, and Volvo will have access to Tesla’s Supercharger network of DC fast chargers across the United States and Canada. Initially, this will be facilitated by a CCS1 to NACS adapter, but starting 2025, these manufacturers will integrate the NACS inlet into their vehicles during assembly.
Entirely unsurprising. I honestly don’t think of Tesla as “luxury” anymore, just as if it were Toyota, but making the proper design decisions. I’ve owned a Prius, and we currently own a RAV4 hybrid as well as my own Tesla Model Y Performance.
I really liked the Toyotas we owned until I got my Tesla. Then I quickly tired of Toyota’s “once you’ve bought it, that’s where our job ends” approach to vehicles. Continually getting improvements and upgrades over the air for free mean a great deal to keeping me as a customer. Toyota wanted something like $200 to just update the SD card with the navigation database on it. Even offering free updates with a service appointment would’ve been the proper way to approach keeping customers.
I do have more long term faith in Toyota as a company, Elon’s attention is too scattered and distracted right now from the important stuff (he’s getting all wierdly political and such - probably should just take a break from all social media for a few years and go live on an island or something).