- cross-posted to:
- hackernews@derp.foo
- technews@radiation.party
- technews@radiation.party
- cross-posted to:
- hackernews@derp.foo
- technews@radiation.party
- technews@radiation.party
Disney’s Loki faces backlash over reported use of generative AI / A Loki season 2 poster has been linked to a stock image on Shutterstock that seemingly breaks the platform’s licensing rules regard…::A promotional poster for the second season of Loki on Disney Plus has sparked controversy amongst professional designers following claims that it was created using generative AI.
I don’t understand the controversy really. A graphic designer at Disney used stock photography in their design of the poster, that’s pretty normal and extremely common. It turns out that whoever uploaded that stock image to the service used AI to create it, but how is that Disney’s fault? I don’t get it.
AI taking the job of someone else by stealing art aside,
The picture was not flagged as AI, so it was sold as real art against their TOS.
I don’t think the artists or even the studio did this maliciously, but there needs to be discussion on how stock art should be vetted when used like this
How is that Disney’s fault?
Can we talk about how Shutterstock only allows their own AI-generated images? Stock image sites will be the first to face the guillotine of AI generation, and this is how they protect themselves?
Good riddance. I got my video card and several Stable Diffusion models that are way better than the prices they charge.
Because the corporation is ALWAYS at fault, duh. This is the internet, there’s only one way to look at things
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No way could this clusterfuck of IP (owning thoughts), the worry of AI “taking jobs” (e.g doing work that would otherwise be done by humans), and selling of the work on a marketplace at all be tied to the idea of capitalism.
In other economic systems, having work automated would be a good thing, not an existential threat to the functioning of our entire global economy. I’m blown away that people don’t understand that.
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Any system with a “work or die” mentality is indeed not long for this world.
It is literally why stock photographs exist in the first place.
There’s one that comes to mind: registration of works with the Copyright Office. When submitting a body of work you need to ensure that you’ve got everything in order. This includes rights for models/actors, locations, and other media you pull from. Having AI mixed in may invalidate the whole submission. It’s cheaper to submit related work in bulk, a fair amount of Loki materials could be in limbo until the application is amended or resubmitted.
AI collides with Copyright. The 2 systems don’t work together at all.
Because if an image is generated, who “owns” it?
It just doesn’t work. And AI is here to stay. So the only possible solution I see is that we revise the entire copyright system.
Which is long overdue anyway. Disney has gotten away with too much already.
If we apply the current ruling of the US Copyright Office then the prompt writer cannot copyright if AI is the majority of the final product. AI itself is software and ineligible for copyright; we can debate sentience when we get there. The researchers are also out as they simply produce the tool–unless you’re keen on giving companies like Canon and Adobe spontaneous ownership of the media their equipment and software has created.
As for the artists the AI output is based upon, we already have legal precedent for this situation. Sampling has been a common aspect of the music industry for decades now. Whenever an musician samples work from others they are required to get a license and pay royalties, by an agreed percentage/amount based on performance metrics. Photographers and film makers are also required to have releases (rights of a person’s image, the likeness of a building) and also pay royalties. Actors are also entitled to royalties by licensing out their likeness. This has been the framework that allowed artists to continue benefiting from their contributions as companies min-maxed markets.
Hence Shutterstock’s terms for copyright on AI images is both building upon legal precedent, and could be the first step in getting AI work copyright protection: obtaining the rights to legally use the dataset. The second would be determining how to pay out royalties based on how the AI called and used images from the dataset. The system isn’t broken by any means, its the public’s misunderstanding of the system that makes the situation confusing.
Why would they use a stock image of Loki? That already seems like its own copyright issue. Any image or likeness of a Disney character isn’t exactly “stock”.
Read the fucking article, man. It’s not a stock image of a character, it’s the spiral clock background.