For the Philippines and Filipinos, Facebook seems to be the de facto “internet”, especially with how Meta offers free access to mobile users (basic FB and Messenger) even without a data subscription.
It’s free. It’s convenient. Our friends and groups are already there.
So how do we encourage (or convince?) our friends to try out federated social networks?
I don’t. I just put my Mastodon username on my Twitter display name plus some links in bios. I used to repost and link my toots to other sites using IFTTT but since API changes, I haven’t bothered to look for a free convenient way yet.
I don’t want to force anyone so I just let them discover for themselves. Occassionaly, if the context calls for, I’ll half joke “JOIN MASTODON” but that would be rare since I don’t use much FB/Twitter nowadays.