Funny how every time somebody mentions “reducing consumption” people jump into comments to insist, no, reducing personal consumption is a scam, only political action matters, keep buying everything you want.

I think one reason is that if you point out that doing something is wrong, you put people in the situation of questioning whether they are as much of a good person as they thought they were, which they may interpret as a personal attack on their morality.

It’s the same mechanic that makes many hate on vegans. They don’t want to be confronted with the idea that their lifestyle is needlessly cruel.