TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it’s the ‘tip of the iceberg’::As AI spreads, it brings new challenges for influencers like MrBeast and platforms like TikTok aiming to police unauthorized advertising.

  • Cosmic Cleric@lemmy.world
    link
    fedilink
    English
    arrow-up
    1
    arrow-down
    1
    ·
    1 year ago

    You can argue its slander and libel, but where does that fall into AI? What’s the line? What if I make a joke song with someone’s voice? What if I make a joke video that has them doing horrible things? What’s the line?

    Trashing someone’s reputation I would imagine, especially if they’re a public figure that relies on their reputation monetarily.

    • AdmiralShat@programming.dev
      link
      fedilink
      English
      arrow-up
      1
      ·
      1 year ago

      These laws require that there is intent to cause harm to a reputation

      How do you deal with cases where these AI cause damage financially but you can’t prove or prosecute on intent?

          • Cosmic Cleric@lemmy.world
            link
            fedilink
            English
            arrow-up
            1
            arrow-down
            1
            ·
            edit-2
            1 year ago

            So any and all memes made with someone’s face are illegal?

            I think the dividing line is if the purpose was to make income or just do satire.

            But having said that, it’s a Brave New World we are all moving into.