Unity executives sold thousands of shares in the weeks leading up to last night’s hugely controversial announcement it will soon charge developers when one of their games is downloaded.
The company has subsequently softened its stance slightly on a couple of aspects - but fury across the industry remains.
Behind the scenes, CEO John Riccitiello shifted 2000 shares last week on 6th September, as noted by Yahoo Finance, which noted this move was part of a trend over the past year where the exec has sold more than 50,000 shares in total and bought none.
It is right in the SEC filling which anyone can look up. The 2000 shares sold were by the CEOs wife, which is why they are marked as indirect.
$80k is rich people walking around money when compared to ~$100 million. It was part of an automated selling plan and not suspicious in any way.
There’s an old Peter Lynch quote about many reasons to sell but only one to buy.