At least until I opened it up.

The two numbers at the bottom right of the label were there but they almost looked like they were printed on instead of indented like they were supposed to, which was odd. The lettering on the plastic was SO CLOSE to the original, but the font was just slightly off…

At this point I was still questioning it, because the label had the right amount of wear, and because WHY WOULD SOMEONE COUNTERFEIT BARBIE?? XD But then opening it up confirmed to me that it 100% was counterfeit, I’m guessing a pretty old one.

I made a video demonstrating some of the signs here.