Horrific:
Glance’s app is a full-screen takeover of the lock screen. It looks a lot like a generic swipe-heavy social network, like TikTok or Snapchat Discover, but it only shows content from Glance. Imagine if every time you turned on your phone, you were first presented with an auto-playing video from a popular off-brand TikToker, and you get the idea. The company’s website promises “unparalleled reach” and “authentic engagement” from its captive audience. Naveen Tewari, founder and CEO of InMobi, gave a rather dystopian description of his company’s strategy to Forbes India, saying, “Consumers will move from seeking content to consuming what is shown to them.”
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